Avatar actress Zoe Saldana has been tapped as the face & body of the Autumn/Winter 2010 Calvin Klein Underwear promotional campaign.Saldana joins chiseled stud Kellan Lutz and screen siren Eva Mendes as the latest celeb to strip down to her skivvies for CK. The star will be fronting the campaign for the brand’s spankin’ new Envy collection — lingerie aimed at creating “a more revealing silhouette,” the brand said in a release.
“Calvin Klein has always put forth such beautifully executed campaigns,” Zoe says of her new gig as a style star. “It’s very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear.”
The newly-engaged Saldana, 32, will be featured in a campaign that includes a mix of print, digital, billboard advertising. The ads will run in various magazines in October. Zoe couldn’t be more pleased with the shot, which were snapped by fashion photographer Mikael Jansson in New York City last month.
" “We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch,” Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear, beamed in a statement Wednesday. “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.”
