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L.A TRIUMP SUIES MADONNA

Saturday, August 21, 2010
Los Angeles - A California clothing company is suing Madonna over her new "Material Girl" fashion line for teenagers, saying it has used that name since 1997.

L.A. Triumph sued the pop superstar in the California Central District court on Thursday, just two weeks after the Madonna line went on sale in Macy's.

The company contends it has been "continually selling similar clothes in similar retail outlets at similar price points under their Material Girl brand since at least 1997, and Madonna and her newfound company do not have the right to trade in the same space under this brand."Madonna teamed up with her 13-year-old daughter Lourdes to design the 1980s-inspired clothing line, which borrows from the pop star's punk-girl style when she rose to fame and earned the moniker based on her song, "Material Girl."

"Gossip Girl" star Taylor Momsen is the face of the brand.

L.A. Triumph wants the judge to rule that Madonna's use of "Material Girl" creates "deception" in the marketplace. It is also asking for Madonna and her company to turn over all the profits from their line.

Macy's declined comment on the suit. Madonna's spokeswoman could not immediately be reached.

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